Bild Zeitung, one of the largest printed newspapers in Germany recently conducted a survey about their advertising effectiveness. The study confirmed the positive attitude towards print media. The survey also found that in other countries newspapers are more appreciated than other media.
Ocado wanted a magazine that appeals to existing customers who perceive it as a premium brand, but that also engages a new type of Ocado customer: time-poor shoppers who usually shop in major supermarkets who want excellent service and convenience, but are still highly driven by price. Supporting Ocado’s key marketing events throughout the year, the magazine must appeal to advertisers, drive sales and showcase the breadth of its growing product range.Les mer »
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