Effectiveness and irritation level of advertising in Bild newspaper

Effectiveness and irritation level of advertising in Bild newspaper

Bild Zeitung, one of the largest printed newspapers in Germany recently conducted a survey about their advertising effectiveness. The study confirmed the positive attitude towards print media. The survey also found that in other countries newspapers are more appreciated than other media.


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Eksempler

Ocado uses magazine to reach out

Ocado uses magazine to reach out

Ocado wanted a magazine that appeals to existing customers who perceive it as a premium brand, but that also engages a new type of Ocado customer: time-poor shoppers who usually shop in major supermarkets who want excellent service and convenience, but are still highly driven by price. Supporting Ocado’s key marketing events throughout the year, the magazine must appeal to advertisers, drive sales and showcase the breadth of its growing product range.

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Print In The Mix

Ingen tvil om at verden I dag er definer av informasjon. Enten det er nyheter, meninger, intervjuer eller annonser, skrevet, uttalt eller på film. Det er informasjon (og reklame) som gir våre liv retning og struktur

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