CMA Winners 2017: Best Use of Print Within a Multi-Media Campaign

Sendt av: Print Power 30/11/2017

Print Power was proud to sponser the category "Best Use of Print Within a Multi-Media Campaign" at the 2017 International Content Marketing Awards.  

Taking place at The Roundhouse, London on Tuesday 28th November, the event was the biggest night in the content marketing calendar with over 400 entries from over 135 different agencies, spanning 23 countries, a recognised event to showcase talent, expertise, inspiration and insight for brand marketers. Below are the list of this years winners. 

Following a continuous production of 67 years, the very last Land Rover Defender rolled off the production line on 29 January 2016 as the longest running production car in the world. To celebrate the extraordinary life of the Series Land Rover and Defender – Land Rover’s most influential and longest-running model – the Jaguar Land Rover team briefed Foxtrot Papa to create a unique coffee table book as part of a year of multi-media celebrations.

The result is a stunning piece of print that places people and their experiences with the Defender at its core, using incredible photography and illustrations to explore the effect the vehicle has had on everyone who’s encountered it. The 204-page book is printed in a hardback, coffee-table format using a subtle combination of silk, gloss and uncoated paper stocks. It even features its own bespoke hand-painted version of the Land Rover font.

With a print run of 5,000, the book featured as the central piece of a comprehensive campaign that also included a series of films, a press pack for the Geneva Motor Show and a storybook to commemorate the two millionth Defender going on sale at Bonhams.

“This is a great piece of print in every way,” enthused the judges. “It really brings the brand to life and the emotional connection it has with its customers.” Meanwhile, Sainsbury’s Magazine takes Silver thanks to its “easy navigation and impressive creativity,” while Tesco Magazine claims Bronze for its “great measurement of results and impressive ROI.”








To see the full list of winners and comments from the judges click here.